A new study LED Lighting Market Shares, Strategy, and Forecasts,
Worldwide, 2014 to 2020, analyzes the lighting market trends, growth and
developments. Next generation lighting achieves a complete replacement
of incandescent filament bulbs with LED lighting that is more energy
efficient, lasts longer and has a significantly lower cost of operation.
Philips, the market leader has been the first casualty as the profit
margin on the individual LEDs is eroded because of overproduction in
China. The achievement in price declines because of economies of scale,
and general competitive pressure have drastically impacted the market.
Philips is set to sell its lighting business. The Dutch electronics
group Philips has attracted bids from several private equity groups for
the majority of its lighting components business, up for sale as it
focuses on higher-margin activities.
Epistar is working on 200mm technology. Philips, OSRAM, and Samsung
are all actively exploring GaN on silicon technology. Market shifts
provide entry points for new competitors. They create significant
opportunities for participants to achieve rapid increase in market
share. Shifts in market share are anticipated as vendors move up the
value chain to increase returns on investment.
There is a move by vendors to provide more pieces of the LED light.
In this way they seek to control their margins. Vendors primarily
compete with other providers on the basis of product performance, as
measured by efficacy, light quality, increased lumen output and
reliability. Product cost combined with an acceptable level of quality
is always a competitive issue.
LED vendors seek to offer products that achieve a lower total cost of
ownership and enhanced product quality. The channel looks for a broad
product portfolio. Those vendors with a broad product portfolio have
access to strong retail channels. Channel strategy is further impacted
by OEM relationships. A differentiated product design approach,
proprietary technology and deep understanding of lighting applications
aids the ability to compete in markets.
Philips to Sell Lighting Business
Dutch electronics group Philips has attracted bids from several private
equity groups for the majority of its lighting components business, up
for sale as it focuses on higher-margin activities.
LED lighting decreases labor costs of replacing bulbs in commercial
situations. The LED bulbs are implementing new semiconductor technology.
The 2013 study has 403 pages, 183 tables and figures. Worldwide LED
lighting markets are poised to achieve significant growth as buildings
and communities lead the way in implementing the more cost efficient
systems. In some cases, the utility plants are providing funding and
financing so that lighting users can make the shift to LED lighting.
LED lamps lower the overall cost of lighting. LED lighting costs are
less than costs with incandescent lights. LED lamps offer up to 50,000
hours of illumination with a fraction of the energy used by traditional
incandescent bulbs. LED bulbs generate 90% less heat than incandescent
bulbs. LED bulbs extend time between bulb replacements. The bulbs are
used to achieve a near zero-maintenance lighting system.
LED lighting products are coming to market rapidly. Suppliers carry
up to 150 different LED bulb and lamp styles to fit the various needs of
consumers and businesses.
LED PAR lamps dominate the ENERGY STAR qualified product list, so
back in 2012 IEE partnered with TopTen USA and Ecova to develop
recommendations for top performing PAR38 and PAR30 LED lamps. The team
developed an evaluation protocol that starts with the lamps found in
ENERGY STAR's list, to which we applied product criteria screens and
testing to a subset of lamps to determine the 10 top performers.
Efficiency along with aesthetics, payback period, and dimming
performance were key criteria to the ranking.
LED lighting products compete with traditional lighting technologies
on the basis of the numerous benefits of LED lighting relative to such
technology including greater energy efficiency, longer lifetime,
improved durability, increased environmental friendliness, digital
controllability, smaller size, directionality and lower heat output.
LED lighting products face competition in the general lighting market
from both traditional lighting technologies provided by numerous
vendors as well as from LED-based lighting products provided by a
growing roster of industry specialized participants.
The emergence of cost-competitive LEDs has caused a "paradigm shift"
in the lighting industry that has changed everything. The LED lighting
industry rapid technological change has been brought by enormous changes
in the regulations affecting lighting. Short product lifecycles are a
result of new manufacturing and materials science that are the result of
companies trying to improve the economies of scale to make price points
more attractive to customers.
Frequent product introductions have characterized the LED lighting
industry. There is a highly competitive pricing environment with the
current price point of $10 in 2013 per light about to decline to $6 per
light. These market characteristics increase the need for continuous
innovation.
Sales of LEDs that outpace incandescent bulbs in North America are
expected to soon completely eliminate incandescent bulbs. The LED
lighting market is anticipated to grow 45% per year through 2019. The
LED lighting market at $4.8 billion in 2012 is anticipated to go to $42
billion by 2019. The reason is the declining price points, the increased
interest by the channel in pushing LEDs to consumers. LEDs provide the
best lighting solution. The phase out of incandescent lights has begun,
the onset of LED command of the market is upon us.
This LED lighting shipment analysis is based on consideration of the
metrics for the total number of lights shipped with a likely penetration
analysis. Interviews with distributors, vendors, and users provide
means for triangulation of data to achieve an accurate look at the
market. Interviews include contact with distributors and analysts
worldwide,
Monday, November 9, 2015
10:23 PM
MR: EDITOR
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